Artwork called “Developing the latent image” for This is a magazine powerpoint edition.

The project collects data from an edition of Italian Vogue including model positions, hair-colour, actions, direction of gaze and expression, as well as information on the sex of the photographer for each photograph appearing in the magazine. These are then presented as a powerpoint slide show in the form of a marketing study.

The ideal photograph is determined by summing all the aspects in the study.

Download the artwork (PPT file)